Lana Del Rey is back in her double music video for “Fuck It I Love You” and “The Greatest,” which the singer released Thursday. Both tracks are from her forthcoming album Norman Fucking Rockwell, arriving August 30th.
“Fuck It I Love You” is about as straightforward romantic as a Lana Del Rey track can get, sung over images of Del Rey swinging on a tire swing, painting in a studio, real-surfing in the ocean and fake-surfing with bodybuilder Rich Lee. The video periodically cuts to Del Rey performing karaoke in an unassuming dive. After the song ends, we get some pretty aerial shots of the California coast before “The Greatest” begins.
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