The 36-year-old performer stars in Kenzo’s La Collection Memento No. 2
ad campaign shot by famed photographer Peter Lindbergh. Wondering why
the Parisian brand tapped the American pop star for the job? According
to the label, Spears embraced the theme and inspiration behind the
collection, which is centered around the idea of “Icons.”
Kenzo's statement
“Number one, Britney Spears is an icon, so I think in terms of her
iconography, she fits into our Memento project perfectly,” creative
director Humberto Leon said in a press release. “She is a legend in her
field. We will remember her for the rest of everyone’s lives as an icon.
She’s up there with Michael and Madonna and everyone who we consider
icons. Britney is up there. I think that in many ways, growing up she is
also synonymous with denim with me. When her and Justin [Timberlake]
came out in their denim outfits, that is like an iconic look.”
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