Tuesday, June 26, 2012
Spice Girls reunite to launch musical 'Viva Forever'
The Spice Girls gave fans what they want -- what they really, really want -- Tuesday, reuniting onstage to announce the details of a musical based on their songs.
Producers stress that the stage show "Viva Forever" isn't a biography of the band, but there are plenty of real-life resonances for the 1990s "Girl Power" group in its tale of female empowerment and friendship tested by fame. The show opens in London in December.
"We're going to be introducing a whole new generation to `Girl Power,"' said Victoria "Posh Spice" Beckham, who attended a media launch alongside Emma Bunton, Geri Halliwell, Melanie Chisholm and Melanie Brown -- also known as Baby, Ginger, Sporty and Scary Spice.
"Viva Forever" aims to tap the same vast female fan base as "Mamma Mia," which has been produced in 14 languages around the world and spawned a hit film starring Meryl Streep. The Spice Girls show tells the story of four friends whose bond becomes strained when their band enters a TV talent show.
Scored to Spice Girls hits including "Wannabe," "Spice Up Your Life," "Mama" and the title track, it was written by comedian Jennifer Saunders -- co-creator of celebrity-skewering sitcom "Absolutely Fabulous" -- and produced by Judy Craymer, the woman behind world-conquering ABBA musical "Mamma Mia."
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