Alice Chater - Hourglass

British pop singer-songwriter, Alice Chater, has just released her single Hourglass earlier this month.
Hourglass came outTaking inspiration from 80s pop music such as Madonna, “Hourglass” feels nostalgic yet refreshing.

 Something unique about Chater’s approach to the “Hourglass” video is that it is completely done in one shot; she nails every beat for the entire four-minute song. It starts off with the focus on an actual hourglass. The camera then follows Chater’s entrance as she struts in with a large, avant-garde skirt as the song begins. The songstress makes her way to a chair by the first verse and surprises the audience with elaborate choreography. When the pre-chorus comes, Chater walks away from the chair, slyly removes the skirt from her attire, and reveals the costume change on the floor. Here, the choreography seems inspired by vogue dancing as she moves throughout the chorus. After this routine, she continues walking throughout this abandoned warehouse as the lights begin to change, making new visual effects for the audience.